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September 20, 2004
Ads I Never See On MY Fantasy Page
Look at that -- ad targeting isn't just a myth!
Turns out that In Touch Weekly is buying inventory with Yahoo!
Fantasy Sports (see above) -- cleverly making sure that if women
are going to try to make nice with their boyfriends by playing
(along with) fantasy football, they'll at least consume appropriate
and exciting advertising messages. Talk about one-to-one
marketing! This would be a lot less funny if the owner of said
fantasy team wasn't also actually a sometime In Touch reader.
Look at how well Yahoo! and other Internet content providers
understand each and every one of their users! In gratitude, we
should all make a point of clicking on many many banner ads,
pop-up windows, contextual marketing links, and the other sundry
logos and glyphs that are currently keeping 99% of the content
on the Internet delightfully free. Let us all thank that Internet for
all that it's done for us by supporting the wonderful companies
that sponsor it in an attempt to curry our collective favor!
Posted by thatkid at September 20, 2004 2:34 PM under
Biznass
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